While quality audio is essential, other creative collateral, such as videos or artwork, also play an important part in our decision making. Although creative quality is a key factor that every G-Tech Records artist should possess, it is certainly not enough on its own.
The ideal G-Tech Records candidate should also have an engaged fan base. Our A&R team quantifies this by checking the number of streams or views an artist has on popular streaming sites like SoundCloud, Spotify, and YouTube, and the level of engagement the artist has on these platforms in terms of followers and subscribers.
We also look into an artist’s social following. How many followers do they have on Twitter and Instagram? What does their engagement on Facebook look like? These are all essential questions when reviewing an artist’s online presence. While follower count is important, we also look at the level of engagement on socials vs. the total follower count alone.
With Spotify adding 20,000 new recordings per day, it can be challenging for artists to “break through the noise.” The artists we look to partner with aren’t deterred by this fact and know that if at first you don’t succeed, keep trying. We love artists who are proactive about getting press coverage. Are you able to capture the attention of press and music blogs? What kind of buzz are you able to generate?
We look to align ourselves with artists with a certain level of professionalism. Our A&R team looks for artists who have the foundations of a brand and want to see it grow. We specifically look for clear evidence of a well-thought-out marketing plan. Execution on quality of creative assets such as photos and videos, a clearly thought out timeline, and overall positive reception of release are all signs that you’re ready to jumpstart your career at G-Tech Records.
So, we use many of these key indicators as a means to identify those that are truly driven to achieve success. G-Tech Records is a catalyst, and we are there to support and accelerate all that you work on, but it’s G-Tech Recordss members who are at the center of driving their own careers.
If you’ve read this and you know that you’re ready to take that next step in your journey… then join us. Join a community who offers artists an alternative to the traditional music management deal.